Today, London Higher launches phase three of the #StudyNursingLondon campaign. The campaign, which initially launched in December 2023, continues to raise awareness of possible career pathways in the healthcare sector. The current phase has a focus on boosting student numbers in Midwifery and the allied healthcare profession of Operating Department Practice (ODP). The hashtags #StudyMidwiferyLondon and #StudyODPLondon will now be included as part of the campaign.
The campaign aims to motivate prospective students to consider a career in healthcare by documenting a diverse range of professions, pathways and learners. The campaign builds on the success of the earlier spotlight on adult nursing, learning disabilities nursing and radiography, and has been developed in partnership with our member universities and NHS England. It seeks to expand the number of nurses, midwives and healthcare professionals across the capital to meet NHS workforce targets and the current and future needs of the capital. Roland, an Operating Department Practitioner student from London South Bank University featured in phase three, highlights that when he graduates, “…there will be lots of opportunities because there’s this great demand for ODPs.”
Through the delivery of this digital campaign, #StudyNursingLondon will continue to promote both the impact the sector has on society and the sense of fulfilment a career in healthcare can provide. Cheyenne, a Midwifery student from University of West London, highlights that “Midwifery is incredibly rewarding. You’ll be there for families during one of the most important times of their lives.”
Karen Buckwell-Nutt, Chair of the London Healthcare Education Group and Associate Pro Vice-Chancellor (Student Experience) and Director of the Institute for Health and Social Care at Buckinghamshire New University said:
“Contributing to the future of healthcare is a fundamental piece of the London Healthcare Education Group’s and a part of London Higher mission. By committing to the delivery of phase three of the #StudyNursingLondon campaign, we continue to demonstrate an understanding of pressures facing the sector and provide London institutions with a ready-made toolkit to get involved in the campaign, sharing useful information with prospective students, hopefully enticing them to look further at the allied health professions, midwifery and nursing as career pathways.”
Karen Bonner, Chief Nurse for London said:
“This campaign continues to bring attention to the varied careers available in the healthcare sector and does a great job of spotlighting different pathways within healthcare. We hope this encourages potential students to join our wonderful colleagues in delivering vital healthcare across the Capital.”
Jacqui Smith, Minister for Skills in the Department for Education said:
“We’re delivering on our Plan for Change to get the NHS back on its feet, and campaigns like Study Nursing London are central to this as they provide a vital entry point for the frontline health workers of the future.
“There are so many routes into this incredibly rewarding career, and we will continue to work with organisations like London Higher to give people the skills they need to seize opportunity and power our mission-driven government.”
Notes for editors
- London Higher is the membership organisation for universities and higher education colleges across the capital. As the largest representative body of its kind in England, London Higher represents the full diversity of the capital’s higher vibrant education sector, from small, specialist conservatoires and research institutes to large, multi-faculty universities. We have three divisions: London Higher, London AccessHE and London Healthcare & Medicine.
- The campaign toolkit is available to download here.
- For further information on the campaign, you can visit the London Higher website.
- If you would like more information about the campaign or have any questions, please contact the press team on press@londonhigher.ac.uk.
