#StudyNursingLondon campaign

London Higher launched the #StudyNursingLondon campaign on 04 December 2023. #StudyNursingLondon is an initiative that seeks to inspire and empower young people up and down the UK to embark on rewarding careers in nursing in the capital city. This campaign has been developed by London Higher’s Healthcare Education Group, and is focused largely on student testimonials.

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The NHS workforce plan sets out ambitious targets for the recruitment of nurses, which includes the aim of increasing adult nursing trainee numbers by 92% by 2030. We know that London has the most acute nurse shortage, with 10,627 vacancies in March 2023 – an 11% increase compared to last year. 

The nursing profession in general is still primarily female. In London we know that 90% of the nursing student population are classified as mature (with almost 60% over the age of 30). It is also an ethnically diverse student population, with 64% of UK-domiciled learners studying for a nursing degree in London being of an ethnicity other than white.

There are four main sub-areas of nursing in which undergraduate degree courses are offered Adult Nursing, Child Nursing, Mental Health Nursing, and Learning Disabilities Nursing.

The campaign

The campaign focuses on student voice, hearing from students on a range of courses at a variety of London higher education institutions. You can view student testimonials on our YouTube channel or across social media under the #StudyNursingLondon hashtag.

We hope that these testimonials will highlight reasons for choosing a particular type of nursing and the varied and fulfilling career it can provides. Many also touch upon the value placed on doing work which benefits society, the flexibility of the profession, the appeal of the practical aspects and the skills it develops.

How can I get involved?

We can’t do this without your help! Whether you are a higher education institution with a nursing school in London, or you wish to support the campaign as a sector organisation, mission group or other UK university, you can have a read through the campaign toolkit and use our assets on social media under #StudyNursingLondon.

If you have questions about getting involved or would like to discuss the campaign further, get in touch with Anna Zvagule, Head of Communications at London Higher on

Support for the campaign

Professor Katherine Curtis, Chair of London Higher’s Health Education Group and Dean, Faculty of Health, Science, Social Care and Education, Kingston University said:

“We are pleased to be rolling out #StudyNursingLondon in response to the needs of the NHS workforce plan. Nursing can be a rewarding profession and London universities offer over 115 nursing courses, so whatever type of nursing someone may be interested in, we will have it here in the capital.”

Minister for Skills, Apprenticeships and Higher Education, Robert Halfon said:

“Nurses play a crucial role in our society, supporting our national health service and providing essential care to people up and down the country. So it is great that London Higher is encouraging more people to pursue nursing degrees, and I urge anyone interested to consider studying in London.

A degree is not the only way into a successful medical career – there are nursing degree apprenticeships available, which enable people to earn while they learn and gain valuable on-the-job experience. This means people of all ages and backgrounds can climb the ladder of opportunity to a rewarding nursing career.”

Michael Wood, Head of Health Economic Partnerships, NHS Confederation said:

“Nursing lies at the heart of healthcare and we should all support the #StudyNursingLondon campaign. By working together, we can support young people from all London’s diverse communities to come into the NHS, changing peoples’ lives, improving the city’s healthcare services and leading a hugely rewarding career.”

Jane Clegg, Regional Chief Nurse, London for NHS England said:

“Choosing to study and work in London as a nurse or midwife is a smart choice. You’ll have access to an amazing rage of universities and health and social care in a global city. London’s nurses and midwives are fully signed up to #StudyNursingLondon and we look forward to welcoming you!”