Campaign launched to inspire the next generation: #StudyNursingLondon

London, 04 December 2023 – London Higher has launched a new campaign aimed at encouraging young people to pursue nursing degrees. #StudyNursingLondon is an initiative that seeks to inspire and empower young people up and down the UK to embark on rewarding careers in nursing in the capital city. This campaign has been developed by London Higher’s Healthcare Education Group.  

London is a vibrant city offering great culture, buzzing nightlife, lots of green space, and has just been named Best Student City for the fifth year running by QS. Nursing, a cornerstone of our healthcare system, plays a vital role in helping our communities thrive. As the demand for healthcare professionals continues to grow, with 10,627 vacancies in London this year, #StudyNursingLondon aims to motivate young people to consider a career in nursing and make a difference in the lives of patients and their families. The campaign currently features nursing students from Brunel University London, Kingston University London, London South Bank University, Middlesex University London, the University of Greenwich, the University of East London and the University of Roehampton. 

We are encouraging London universities who deliver nursing to support the campaign by creating their own content focusing on the benefits of nursing degrees.  

Professor Katherine Curtis, Chair of London Higher’s Health Education Group and Dean, Faculty of Health, Science, Social Care and Education, Kingston University said: 

“We are pleased to be rolling out #StudyNursingLondon in response to the needs of the NHS workforce plan. Nursing can be a rewarding profession and London universities offer over 115 nursing courses, so whatever type of nursing someone may be interested in, we will have it here in the capital.” 

In support of the campaign, Minister for Skills, Apprenticeships and Higher Education, Robert Halfon said:  

“Nurses play a crucial role in our society, supporting our national health service and providing essential care to people up and down the country. So it is great that London Higher is encouraging more people to pursue nursing degrees, and I urge anyone interested to consider studying in London.  

A degree is not the only way into a successful medical career – there are nursing degree apprenticeships available, which enable people to earn while they learn and gain valuable on-the-job experience. This means people of all ages and backgrounds can climb the ladder of opportunity to a rewarding nursing career.” 

Michael Wood, Head of Health Economic Partnerships, NHS Confederation said: 

“Nursing lies at the heart of healthcare and we should all support the #StudyNursingLondon campaign. By working together, we can support young people from all London’s diverse communities to come into the NHS, changing peoples’ lives, improving the city’s healthcare services and leading a hugely rewarding career.” 

Jane Clegg, Regional Chief Nurse, London for NHS England said: 

“Choosing to study and work in London as a nurse or midwife is a smart choice. You’ll have access to an amazing rage of universities and health and social care in a global city. London’s nurses and midwives are fully signed up to #StudyNursingLondon and we look forward to welcoming you!” 

This phase of the #StudyNursingLondon campaign is expected to run until UCAS applications close at the end of January, to ensure its message reaches young people across the city. 

If you would like more information about the campaign or have any questions, please contact Anna Zvagule, Head of Communications at London Higher on 


Notes for editors 

  1. London Higher is the membership organisation for universities and higher education colleges across the capital. As the largest representative body of its kind in England, London Higher represents the full diversity of the capital’s higher vibrant education sector, from small, specialist conservatoires and research institutes to large, multi-faculty universities. We have three divisions: London Higher, London AccessHE and London Healthcare & Medicine. 
  2. The hero video is available on YouTube.