London Higher has today announced the launch of phase 2 of the #StudyNursingLondon which builds on the campaign originally launched in December 2023. The second phase also includes the hashtag #StudyRadiographyLondon. The campaign shines a spotlight on key critical healthcare professions: adult nursing, learning disability nursing, diagnostic radiography and therapeutic radiography.
Developed in partnership with our member universities and NHS England, the campaign aims to inspire the next generation of healthcare heroes and ultimately help address vital staffing needs across the city.
Christopher, an Adult Nursing student from Kingston University who features in the campaign’s launch video said: “Working with patients on my different placements has shaped and changed my outlook on life. I’ve become kinder and more empathetic.”
The campaign highlights the different career pathways that are available to show the variety of options that students have post-graduation. Sarah, a Diagnostic Radiography student from the University of Hertfordshire says: “Let’s face it, most people will need an X-ray at some point in their lives, but that’s just one of the career options. I could also go into nuclear medicine, mammography or even ultrasound if I take an extra course.”
Through a pilot school outreach programme, and a robust digital campaign, #StudyNursingLondon will showcase the fulfilling and meaningful work done by nurses and allied health professionals. The campaign also sheds light on the different funding options available, including bursaries from the NHS Learning Support Fund that may be available to students.
“The pandemic has underscored the incredible importance and value of our frontline healthcare workers,” said Jolanta Edwards, Director of Strategy at London Higher. “With phase two of #StudyNursingLondon, we’re doubling down on our efforts to recruit and train the skilled professionals London’s healthcare system requires to deliver world-class care to all.”
In support of the campaign, Health Minister Andrew Stephenson said:
“I’m delighted that the #StudyNursingLondon campaign has expanded – helping to inspire the next generation of healthcare workers.
“Nurses, radiographers, and other allied health professionals carry out vital work daily. They are a testament to the compassion, resilience, and unwavering dedication of our NHS.
“We will continue to strengthen the workforce, and the NHS Long Term Workforce Plan sets out our ambition to increase the number of nursing and midwifery training places to over 44,000 by 2028/29, and to over 58,000 by 2031/32.”
Jane Clegg, Regional Chief Nurse, London said:
“I am pleased to see this important campaign continuing, through a focus on the areas of nursing and allied health subjects that are critically important to ensuring the city’s healthcare services have a pipeline of bright students who will be at the forefront of healthcare.”
Minister for Skills, Apprenticeships and Higher Education Luke Hall said:
“Nursing work is incredibly meaningful and rewarding, and our nurses and frontline health workers do incredible work serving the nation’s health needs every single day.
“A degree is not the only pathway to building a successful career in health. NHS England is one of our Top 100 apprentice employers and embraces both apprenticeships and T Levels as great ways to get skilled healthcare workers.”